Title: Stablecoins in Luxury: What's Documented | Sentvia Source: https://www.sentvia.com/blog/stablecoins-in-the-luxury-market Description: What's verified about stablecoin payments in luxury goods, and the penetration claims that aren't backed by any real data. --- [← Insights](https://www.sentvia.com/blog) - Stablecoins # Stablecoins in the Luxury Market: What's Actually Documented What's verified about stablecoin payments in luxury cars, watches and property, and the claims that aren't backed by any real data. Sentvia 28 August 2026 · 3 min read ![Sentvia provides a stablecoin payments platform for global businesses](https://cdn.sanity.io/images/00uqjdp8/production/ceb6362d823909311c8639ec05e94b8f13f56f3a-3508x2481.png?rect=0,255,3508,1973&w=1600&h=900&fit=crop&auto=format) There is no reliable industry-wide figure for how much of the luxury goods market, cars, watches, yachts or property, is paid for in stablecoins. What is documented is narrower and still meaningful: named manufacturers and dealers accepting it, a fast-growing pool of buyers holding enough crypto to use it, and merchant surveys showing real interest in luxury retail specifically. ## What is verified - **Buyer pool:** 241,700 people held crypto worth at least one million US dollars in 2025, up 40 percent year on year, according to Henley & Partners. - **Merchant interest:** 76 percent of luxury and specialty retail merchants report customer interest in paying with crypto, per a Harris Poll survey for PayPal and the National Cryptocurrency Association. - **Named adopter:** Ferrari accepted crypto payments for cars in the US from October 2023, extending to European dealers from July 2024, according to Motor Trader. - **Watches:** 9 of 100 luxury companies tracked by an index compiled by Bitcoinionaire, reported by WatchPro, accept crypto for timepieces, including named dealers and auction houses. Taken together, these show real and growing adoption at specific, named points in the market, not a general statement about how much of the luxury trade runs on stablecoins. ## What isn't documented, and why that matters No dealer body, manufacturer, regulator or analyst publishes a figure for what share of supercar sales are paid in stablecoins. The same is true for the share of Dubai property transactions settled in crypto, and for yacht, jet or art sales. If you see a specific percentage quoted for any of these, it isn't backed by a named, checkable source, and it's worth treating it as marketing rather than data. ## Terms used on this page - **Stablecoin:** a digital token designed to hold a steady value against a currency such as the US dollar. - **Crypto millionaire:** Henley & Partners' term for an individual holding crypto assets worth one million US dollars or more. ## Frequently asked questions ### What percentage of supercar sales are paid in crypto? There is no reliable figure for this. No dealer body, manufacturer or analyst publishes one, so treat any specific percentage you encounter elsewhere as unverified. ### Which luxury brands are confirmed to accept crypto? Ferrari is the clearest named example among manufacturers. A number of independent watch dealers and auction houses also accept it, according to the Bitcoinionaire index reported by WatchPro. ### Are there really more crypto-holding luxury buyers than there used to be? Yes, according to Henley & Partners, the number of people holding crypto worth at least one million US dollars grew 40 percent in a single year to 241,700 in 2025. ### Does customer interest in paying with crypto mean dealers are ready to accept it? Not automatically. Interest and readiness are different things, and readiness depends on the dealership having a settlement provider in place to convert and receive the payment. ## Related reading - How does a supercar dealership accept USDT for a car? /blog/supercar-dealership-accept-usdt - Can I buy a car with USDT? Here's what the dealership needs: /blog/buy-car-with-usdt - How businesses convert stablecoins to fiat, currency by currency: /blog/stablecoin-to-fiat-settlement ## Sources - Henley & Partners, Crypto Wealth Report 2025: 241,700 individuals hold crypto worth at least one million US dollars, up 40 percent year on year. https://www.henleyglobal.com/publications/crypto-wealth-report-2025 - PayPal and the National Cryptocurrency Association, fieldwork by the Harris Poll, published 27 January 2026: 76 percent of luxury and specialty retail merchants report customer interest in paying with crypto. https://newsroom.paypal-corp.com/2026-01-27-Crypto-Goes-Mainstream-4-in-10-US-Merchants-Accept-Digital-Assets - Motor Trader, 24 July 2024: Ferrari extended crypto payment acceptance to European dealers. https://www.motortrader.com/motor-trader-news/automotive-news/ferrari-extend-crypto-payments-european-dealers-24-07-2024 - WatchPro, 6 July 2026: 9 of 100 luxury companies tracked in an index compiled by Bitcoinionaire accept crypto for timepieces. https://www.watchpro.com/buy-with-bitcoin-at-these-major-rolex-dealers/ ## Talk to us about your payment flows Named IBAN accounts, spot-rate FX, and same-day settlement for global businesses. [Get started](https://www.sentvia.com/enquire) ## More insights [ ![Sentvia provides a stablecoin payments platform for global businesses](https://cdn.sanity.io/images/00uqjdp8/production/ceb6362d823909311c8639ec05e94b8f13f56f3a-3508x2481.png?rect=0,255,3508,1973&w=800&h=450&fit=crop&auto=format) - Stablecoins - Cross-Border Payments ## How Do I Convert USDT to EUR and Settle to a Company IBAN? How a business converts USDT into euros and receives the funds in a euro account held in its own company name, including SEPA timing, cut-offs and what EU authorisation means for your provider. 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